Today’s Behaviors, Tomorrow’s Startups

This is the final essay in a three part series, including Habit Startups and Building a Habit Startup.

Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult to change leading to sustained competitive advantage.

In order to mine for yet untapped opportunities, I began to observe my own behaviors and those of people around me:

How is my daily routine different than last year?

What new behaviors have I seen amongst my social circles (online and off)?

How are “normals” engaging with technology in new ways?

Here are some of the nascent behaviors I’ve observed:

I find that I am most creative and insightful when consciously observing human behavior. Observe yourself. Observe others. Seek anomalies. You never know what insights you might find.

What nascent behaviors do you see? Let me know on Twitter (@rrhoover).

P.S. Sign up for my email list and get a free copy of the upcoming book, Hooked, by habit-design researcher and blogger, Nir Eyal, in collaboration with myself. You’ll dig it. :)

This essay originally appeard on

Photo credit: Lettuce


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