Is Your Product Too Engaging?
This week I met with Hsu Ken Ooi to chat about his new project, a “Tinder for startup professionals,” called CoffeeMe. Having just opened in San Francisco, Hsu Ken spent his afternoon manually approving applicants to nurture a high-quality, relevant early adopter community. After logging in with LinkedIn and being approved, users browse through profiles of entrepreneurs, designers, hackers, product managers, and other startup folk one at a time.
CoffeeMe is beautifully simple as evident by its minimal aesthetic. This isn’t just a design decision but a byproduct of Hsu Ken’s limited resources and recognition of the importance of early user feedback. The initial reception has been incredibly positive. Maybe too good. The product first launched in Seattle a few months ago, resulting in hundreds of introductions generated from an average of 34 yes/no choices per user. The...
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